diff --git a/avr/send.c b/avr/send.c
index c91f3c7..4178196 100644
--- a/avr/send.c
+++ b/avr/send.c
@@ -32,8 +32,8 @@ static uint8_t spi_send_byte(uint8_t value) {
 
         _delay_us(SPI_PULSE_USEC);
 
-        ret   <<= 1;
         value <<= 1;
+        ret   <<= 1;
 
         if (SI_IS_HIGH()) {
             ret |= 1;